About Fitizens

Fitizens was founded by Debra Strougo, a visionary health and wellness leader with a career spanning from shaping NYC’s tourism landscape to building a foundation in digital marketing and brand strategy. With a fitness side hustle dating back to 2000, she has become a globally respected advisor, board member, speaker, and advocate, known for her ability to connect people, brands, and ideas. Our mission is to elevate brands, deliver measurable results, and build the networks that drive long-term success. We bring together decades of operator experience, proven franchise expertise, and deep industry relationships to help founders, executives, and investors navigate challenges and unlock sustainable growth.