UNLOCK THE POWER

WITHIN YOUR BUSINESS

fitizen noun | fiti•zen Definition of fitizen: a citizen who is fit FITIZEN = FIT + CITIZEN

SOME OF THE BRANDS WE'VE POWERED UP

MEET OUR FOUNDER

FITNESS GURU | Debra Strougo

Fitizens was founded by Debra Strougo, a visionary health and wellness leader and creator of Row House (acquired by Xponential Fitness, NYSE: XPOF).

Debra’s superpower is forging connections that truly deliver. From business partnerships to brand evangelists to lifelong allies, she’s been the catalyst behind countless introductions that led to extraordinary outcomes.

Our mission is to elevate brands, deliver measurable results, and build the networks that drive long-term success and more Fit citizens. We bring together decades of operator experience, proven franchise expertise, and deep industry relationships to help founders, executives, and investors navigate challenges and unlock sustainable growth.

OUR FEARLESS LEADER

“Debra is one of the rare ones. Sharp, creative, capable and driven. She's always a step ahead and has the kind of infectious energy that raises the bar.” – Adam Tuttle

Unleash Your Best

BECOME A POWERHOUSE
Our triple-threat approach to achieve next level growth

TOGETHER WE CAN
CO-PILOT

Fractional involvement across strategy, execution and leadership.

Brand Elevation – Create Relevance and open doors to media, industry circles, trade shows, and events to amplify visibility and credibility.

Strategic Expansion – Develop and execute go-to-market strategies to enter new markets, grow awareness, and drive sales.

Product Innovation – Refine and optimize offerings to achieve product–market fit, improve monetization, generate steadfast communities, and unlock new revenue streams.

YOUR POWER FUEL
GROWTH ENGINE

A light-touch, high-impact accelerator designed to elevate brand, product and market. We are everywhere, so you don’t have to be.

Proprietary database and network of investors, operators, and insiders that unlock business development, fundraising, and M&A opportunities.

WE'VE GOT YOU
ADVISORY

Empowers leaders and organizations with dedicated learning, tools, and best practices to unlock their full potential.

Workshops, toolkits, and one-on-one sessions to enhance business foundation and sharpen leadership.

LEARN MORE ABOUT GROWTH ENGINE

FITIZENS
SECRET SAUCE

We have earned the confidence of founders, executives, and investors for a reason.

We are consistently delivering measurable results while always putting relationships first.

Real-World

Operator Experience

We have built, scaled, and franchised brands ourselves. From founding Row House to advising leading wellness companies, we know what it takes because we have lived it, not just consulted on it.

Proven

Growth Frameworks

Our Co-Pilot, Growth Engine, and Advisory models meet companies where they are. Each engagement is practical,

hands-on, and results-driven.

Unmatched

Network & Access

We open doors that others cannot. From investors to operators and media insiders, our priority database and insider network accelerate opportunities in business development (sales and partnerships), fundraising, and M&A.

PODCASTS

546: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Debra StrougoStudio Grow

00:00 / 01:04

#14- Debra Strougo, Co-Founder of Row HouseJoe Vennare

00:00 / 01:04

LIFTS 77- AI Coaches, Cheap Pilates Reformers & Supra Human Fitness WEscape Your Limits & LIFTS

00:00 / 01:04

BECOME THE POWERHOUSE. GROW WITH FITIZENS.

LET'S GET STARTED

Ready to expand your reach and influence? Let’s build your next level, together.

fitizen noun | fiti•zen Definition of fitizen: a citizen who is fit FITIZEN = FIT + CITIZEN

MEET OUR FOUNDER

FITNESS GURU | Debra Strougo

Unleash Your Best